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Broudy offers new Soft Touch™ aqueous coating option

March 6, 2012adminGeneral News

Broudy Printing is proud to introduce an aqueous coating that’s sure to be a hit called “Soft Touch™.” This coating imparts a velvet-like, almost “rubbery” feel with a rich matte appearance to printed materials. Soft Touch™ is applied in-line on the printing press, and doesn’t require any off-line treatment or processing.

In the past, designers would have to spec a more expensive, papers, matte film lamination or a UV matte coating, in order to achieve a similar effect. Although Soft Touch™ is a more expensive material than traditional aqueous coating, it does offer cost savings (and turnaround savings) versus off-line laminating or matte UV.

Soft Touch™ coating is a water base or aqueous coating. Like other aqueous coatings, it’s non-yellowing, it dries quickly and allows faster press speeds and turnaround times. In addition, aqueous coatings are environmentally friendly – they have very low VOC content, and water base coated papers can be recycled very easily.

Please be aware that “Soft Touch™” is a registered trademark of one of the many manufacturers of this product. Other manufacturers are now adopting their own terms for this coating – such as “Soft Feel” or “Liquid Velvet.”

At Broudy, we have done many jobs utilizing the “Soft Touch™” coating on various substrates. Similarly to many other Matte coatings, the “soft touch™” does flatten the image quality somewhat. We have found the best results printing on a high quality gloss stock as the base substrate. This gives the best ink holdout allowing for superior contrast. The smoothness of the quality gloss paper also adds to the luxurious feel of the “soft touch™.”

Proposed 2012 USPS Barcode and Mobile Promotion

February 27, 2012adminMailing News

Background and Program Description

The 2011 Mobile Barcode Promotion was so successful because it utilized emerging technologies and the prevalence of smartphones to integrate direct mail with modern devices. Customers and businesses alike benefited from the ease of use and the postal savings affiliated with this promotion.

The following information describes the proposed 2012 incarnation of the promotion:

The 2012 Mobile Commerce and Personalization Promotion provides mailers with an upfront postage discount on qualifying Standard Mail® and First-Class Mail® letters, flats, and cards that contain a mobile barcode or similar print technology that can be read or scanned by a mobile device.  The technology must lead the recipient to either:

1. A webpage that allows the recipient to purchase a product or service on a mobile device.
2. A personalized URL, which leads to a web page that is unique to an individual recipient.

Read more →

USPS to offer credit billing to direct mailers

January 9, 2012adminMailing News

Washington, D.C.—The U.S. Postal Service has been granted permission to allow postage credit billing to direct mailers rather than requiring postage prepayment.

In a decision this week, the Postal Regulatory Commission granted the USPS’ request that it provide credit lines to direct mailers that enter into a negotiated service agreement with it, giving them the ability to pay postage via Automated Clearing House (online) methods. Currently, direct mailers pay upfront into an account for anticipated postage.

The Direct Marketing Association praised the decision. In a statement, DMA said, “By allowing credit billing rather than prepayment of postage, USPS enters the ‘real world of commerce.’ ” DMA has urged the PRC to expand the ruling to all direct mailers, not just large mailers with negotiated service agreements.


Broudy makes donation to The Pittsburgh Foundation

December 13, 2011adminCommunity Service

The Pittsburgh FoundationIn the season of giving, Broudy Printing is proud to make a charitable donation to The Pittsburgh Foundation in the name of our clients.

The Pittsburgh Foundation works to improve the quality of life in the Pittsburgh region by evaluating and addressing community issues, promoting responsible philanthropy, and connecting donors to the critical needs of the community.

Day of Giving

Pittsburgh Gives!
The Pittsburgh Foundation is responsible for the Day of Giving, which took place on October 4, 2011, and generated funding for local nonprofits at the rate of nearly $75 per second over the 24-hour giving period. The total raised for charitable organizations in Allegheny and Westmoreland counties was $6,448,448, almost double compared with Pittsburgh’s Day of Giving in 2010.

More nonprofits than ever participated in the event – 654 local charities had completed or updated profiles on the Foundation’s PittsburghGives on-line site. And over 96 percent of those received credit card contributions from a total of 13,643 individual donations, up from the 7,788 donations in 2010.

The Charitiable Gift Card

The Charitable Gift Card
Still looking for the perfect gift? The Pittsburgh Foundation’s Charitable Gift Card offers an inspiring and convenient way to give while helping to support the invaluable work of nonprofit organizations in our community.

The cards are available in increments of $25, $50 or $100 to share with family, friends and business associates and may be purchased here using a valid credit card.

Purchase or Redeem a Charitable Gift Card here

Broudy becomes EPA Green Power Partner

December 1, 2011adminEnvironmental News

PITTSBURGH, PA – The U.S. Environmental Protection Agency (EPA) has recognized Pittsburgh’s Broudy Printing as an EPA Green Power Partner for its purchase of renewable energy. Every year Broudy Printing purchases more than 500,000 kilowatt hours (kWh) of green power, representing 100 percent of the company’s annual purchased electricity use. Broudy Printing is purchasing Renewable Energy Certificates (RECs) in the form of wind power from Community Energy, a leading national green power provider that is building the market for clean and renewable sources of energy.

By purchasing green power, Broudy Printing qualifies for EPA’s Green Power Partnership, a national voluntary program that works with organizations to purchase green power as a way to reduce the environmental impacts associated with electricity use.

“Green power” is defined as electricity that is generated from environmentally preferable resources, such as solar, wind, geothermal, biogas, biomass, and low-impact hydro sources. Such resources generate electricity with zero anthropogenic (caused by humans) carbon dioxide (CO2) emissions and have a superior environmental profile to conventional power generation. Green power purchases help support the development of new renewable energy capacity nationwide.

Please visit EPA Green Power Partnership for more information

Broudy Sponsors Pittsburgh Athlete in Ironman Triathalon

November 21, 2011adminCommunity Service

TEMPE, AZ – Broudy Printing was a proud sponsor of Geoffery Murray, a Pittsburgh athlete, who completed his first Ironman Triathalon in a time of 10 hours, 55 minutes.

The Ironman Triathalon – Tempe, Arizona is an Ultra distance triathlon consisting of

  • 2.4 mile swim
  • 112 mile bike
  • 26.2 mile run.


October 19, 2011adminPartners


October 19, 2011adminPartners

Penn State University

October 19, 2011adminPartners


October 19, 2011adminPartners
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About Broudy Printing Inc.

For 50 years, Pittsburgh-based, Broudy Printing, has been a one-stop shop for printing, mailing, direct mail, marketing collateral, variable data printing and more.

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