Reprinted from Printing Impressions Magazine, September 2011, PIworld.com
July 5, 2011 — New research from Nielsen examining the benefits of print and digital inserts and other forms of retail advertising were presented at the Nielsen’s U.S. Consumer 360 Conference. Research findings shared:
Shoppers prefer paper
Close to 70% percent of shoppers from a recent Nielsen survey say they look at printed paper material either mailed to the home (67%) or in newspapers (69%) at least once per week in their quest for sales and promotions.
The only digital tactic that matches printed paper’s weekly reach is email (67%). Far fewer people are looking to sales and product information from digital methods like social media sites (45%) or from smart or mobile phones (39%). Nielsen states that while consumers prefer print, the weekly usage conversion rates from digital are strong.
Shoppers Want Print and Digital In the Future
Nearly 90% of consumers say they want their print advertising in the future, more than 70% want email and traditional websites, and about one-third are interested in social and smartphone advertising applications.
Source: NielsenWire, Browse All About It! The Evolution of the Circular, July 5, 2011.
PITTSBURGH, PA – Broudy Printing Inc., an environmentally friendly printing and graphic communications company serving the Pittsburgh area, has entered an agreement with Community Energy to purchase wind energy and ‘green up’ 100% of its conventional electricity consumption with this clean, renewable energy.
Purchased as Renewable Energy Certificates (RECs), the wind energy is certified by the Center for Resource Solutions’ Green-e renewable energy certification program. These RECs indirectly offset 355,000 pounds of carbon dioxide emissions from conventional electricity production processes that use nonrenewable fuel sources. The environmental benefit compares to not driving 387,511 miles in an automobile (139 drives between Los Angeles and New York), or planting 48 acres of trees.
Basically any quantity of mailings that meet the normal USPS bulk mailing requirements and include a QR code will qualify for a 3% postage discount.
The code must be marketing and advertising related and be for the product or service being promoted in the mailing. First class, standard class and non-profit mail can qualify.
Offer valid for all mailings before August 31st, 2011.