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Broudy Awarded SHADY AVE Magazine Printing

October 5, 2012adminGeneral News

After successfully printing the Fall 2012 issue of SHADY AVE, Broudy Printing is very proud to be awarded the opportunity to print  the magazine for the upcoming year.  The quarterly publication, with a readership of  45,000, is dedicated to the news and lifestyles of Pittsburgh’s East End, Fox Chapel and Oakmont communities.  For more information, please contact SHADY AVE Communications.

Broudy wins Creative Nonfiction Magazine Printing

September 13, 2012adminGeneral News

Creative Nonfiction was the first and is still the largest literary magazine to publish, exclusively and on a regular basis, high quality nonfiction prose. The magazine has consistently featured prominent authors from the United States and around the world and has helped launch the careers of some of the genre’s most exciting emerging writers, as well as helping establish the creative nonfiction genre as a worthy academic pursuit.

Creative Nonfiction has a circulation of 7,000 and serves the whole spectrum of readers, from nonfiction and journalism enthusiasts to poetry and fiction writers, editors and agents.

Creative Nonfiction has always generated energy, intellectual substance and debate within the genre, in part by publishing timely, often controversial theme issues. Recent partnerships with book publishers, notably W. W. Norton and Southern Methodist University Press, have led to special issues published simultaneously as books–an arrangement that not only offers great value to subscribers but also helps work stay in print for longer and have wider distribution.

Creative Nonfiction is printed in Pittsburgh, PA, by Broudy Printing Inc., and is distributed in the U.S. by Ingram Periodicals Inc., Media Solutions, and Ubiquity Distributors Inc., and in Australia by Speedimpex Australia.

For more information visit www.creativenonfiction.org

Shady Side Academy Magazine wins CASE Circle of Excellence Award

September 12, 2012adminGeneral News

Broudy Printing is very proud of our partner Shady Side Academy who was recently honored by the 2012 CASE Circle of Excellence Awards with a Bronze Award in the Independent School Magazines category.  Broudy has printed the the award winning magazine for several years.  The Shady Side Academy Magazine is published twice a year, in summer and winter, for alumni, parents and friends of Shady Side Academy.  Browse prior issues of the award winning magazine.

Lock Haven University of Pennsylvania selects Broudy

June 29, 2012adminGeneral News

Broudy Printing is proud to welcome our newest university client, Lock Haven University of Pennsylvania.  After a state-wide search of over 20 printing companies, Broudy was selected for a 3-year contract for Lock Haven’s printed admissions collateral.

Lock Haven University of Pennsylvania is a state university in Lock Haven, in central Pennsylvania along the Susquehanna River and is roughly 30 miles from State College. Lock Haven University is one of the fourteen members of the Pennsylvania State System of Higher Education.  Lock Haven’s main campus enrolls 5,000 students. Lock Haven also has a branch campus in Clearfield, Pennsylvania that enrolls 500 students. It offers 69 undergraduate programs and 4 graduate programs.

Broudy is very excited to welcome Lock Haven University of Pennsylania and will strive to offer the best service an printing possible.

Broudy offers new Soft Touch™ aqueous coating option

March 6, 2012adminGeneral News

Broudy Printing is proud to introduce an aqueous coating that’s sure to be a hit called “Soft Touch™.” This coating imparts a velvet-like, almost “rubbery” feel with a rich matte appearance to printed materials. Soft Touch™ is applied in-line on the printing press, and doesn’t require any off-line treatment or processing.

In the past, designers would have to spec a more expensive, papers, matte film lamination or a UV matte coating, in order to achieve a similar effect. Although Soft Touch™ is a more expensive material than traditional aqueous coating, it does offer cost savings (and turnaround savings) versus off-line laminating or matte UV.

Soft Touch™ coating is a water base or aqueous coating. Like other aqueous coatings, it’s non-yellowing, it dries quickly and allows faster press speeds and turnaround times. In addition, aqueous coatings are environmentally friendly – they have very low VOC content, and water base coated papers can be recycled very easily.

Please be aware that “Soft Touch™” is a registered trademark of one of the many manufacturers of this product. Other manufacturers are now adopting their own terms for this coating – such as “Soft Feel” or “Liquid Velvet.”

At Broudy, we have done many jobs utilizing the “Soft Touch™” coating on various substrates. Similarly to many other Matte coatings, the “soft touch™” does flatten the image quality somewhat. We have found the best results printing on a high quality gloss stock as the base substrate. This gives the best ink holdout allowing for superior contrast. The smoothness of the quality gloss paper also adds to the luxurious feel of the “soft touch™.”

Nielsen: Shoppers Prefer Paper

July 29, 2011adminGeneral News

Reprinted from Printing Impressions Magazine, September 2011, PIworld.com

July 5, 2011 — New research from Nielsen examining the benefits of print and digital inserts and other forms of retail advertising were presented at the Nielsen’s U.S. Consumer 360 Conference.  Research findings shared:

Shoppers prefer paper

Close to 70% percent of shoppers from a recent Nielsen survey say they look at printed paper material either mailed to the home (67%) or in newspapers (69%) at least once per week in their quest for sales and promotions.

The only digital tactic that matches printed paper’s weekly reach is email (67%). Far fewer people are looking to sales and product information from digital methods like social media sites (45%) or from smart or mobile phones (39%).  Nielsen states that while consumers prefer print, the weekly usage conversion rates from digital are strong.

Shoppers Want Print and Digital In the Future

Nearly 90% of consumers say they want their print advertising in the future, more than 70% want email and traditional websites, and about one-third are interested in social and smartphone advertising applications.

Source:  NielsenWire, Browse All About It! The Evolution of the Circular, July 5, 2011.

About Broudy Printing Inc.

For 50 years, Pittsburgh-based, Broudy Printing, has been a one-stop shop for printing, mailing, direct mail, marketing collateral, variable data printing and more.

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