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USPS to offer credit billing to direct mailers

January 9, 2012adminMailing News

Washington, D.C.—The U.S. Postal Service has been granted permission to allow postage credit billing to direct mailers rather than requiring postage prepayment.

In a decision this week, the Postal Regulatory Commission granted the USPS’ request that it provide credit lines to direct mailers that enter into a negotiated service agreement with it, giving them the ability to pay postage via Automated Clearing House (online) methods. Currently, direct mailers pay upfront into an account for anticipated postage.

The Direct Marketing Association praised the decision. In a statement, DMA said, “By allowing credit billing rather than prepayment of postage, USPS enters the ‘real world of commerce.’ ” DMA has urged the PRC to expand the ruling to all direct mailers, not just large mailers with negotiated service agreements.


Broudy makes donation to The Pittsburgh Foundation

December 13, 2011adminCommunity Service

The Pittsburgh FoundationIn the season of giving, Broudy Printing is proud to make a charitable donation to The Pittsburgh Foundation in the name of our clients.

The Pittsburgh Foundation works to improve the quality of life in the Pittsburgh region by evaluating and addressing community issues, promoting responsible philanthropy, and connecting donors to the critical needs of the community.

Day of Giving

Pittsburgh Gives!
The Pittsburgh Foundation is responsible for the Day of Giving, which took place on October 4, 2011, and generated funding for local nonprofits at the rate of nearly $75 per second over the 24-hour giving period. The total raised for charitable organizations in Allegheny and Westmoreland counties was $6,448,448, almost double compared with Pittsburgh’s Day of Giving in 2010.

More nonprofits than ever participated in the event – 654 local charities had completed or updated profiles on the Foundation’s PittsburghGives on-line site. And over 96 percent of those received credit card contributions from a total of 13,643 individual donations, up from the 7,788 donations in 2010.

The Charitiable Gift Card

The Charitable Gift Card
Still looking for the perfect gift? The Pittsburgh Foundation’s Charitable Gift Card offers an inspiring and convenient way to give while helping to support the invaluable work of nonprofit organizations in our community.

The cards are available in increments of $25, $50 or $100 to share with family, friends and business associates and may be purchased here using a valid credit card.

Purchase or Redeem a Charitable Gift Card here

Broudy becomes EPA Green Power Partner

December 1, 2011adminEnvironmental News

PITTSBURGH, PA – The U.S. Environmental Protection Agency (EPA) has recognized Pittsburgh’s Broudy Printing as an EPA Green Power Partner for its purchase of renewable energy. Every year Broudy Printing purchases more than 500,000 kilowatt hours (kWh) of green power, representing 100 percent of the company’s annual purchased electricity use. Broudy Printing is purchasing Renewable Energy Certificates (RECs) in the form of wind power from Community Energy, a leading national green power provider that is building the market for clean and renewable sources of energy.

By purchasing green power, Broudy Printing qualifies for EPA’s Green Power Partnership, a national voluntary program that works with organizations to purchase green power as a way to reduce the environmental impacts associated with electricity use.

“Green power” is defined as electricity that is generated from environmentally preferable resources, such as solar, wind, geothermal, biogas, biomass, and low-impact hydro sources. Such resources generate electricity with zero anthropogenic (caused by humans) carbon dioxide (CO2) emissions and have a superior environmental profile to conventional power generation. Green power purchases help support the development of new renewable energy capacity nationwide.

Please visit EPA Green Power Partnership for more information

Broudy Sponsors Pittsburgh Athlete in Ironman Triathalon

November 21, 2011adminCommunity Service

TEMPE, AZ – Broudy Printing was a proud sponsor of Geoffery Murray, a Pittsburgh athlete, who completed his first Ironman Triathalon in a time of 10 hours, 55 minutes.

The Ironman Triathalon – Tempe, Arizona is an Ultra distance triathlon consisting of

  • 2.4 mile swim
  • 112 mile bike
  • 26.2 mile run.

Nielsen: Shoppers Prefer Paper

July 29, 2011adminGeneral News

Reprinted from Printing Impressions Magazine, September 2011,

July 5, 2011 — New research from Nielsen examining the benefits of print and digital inserts and other forms of retail advertising were presented at the Nielsen’s U.S. Consumer 360 Conference.  Research findings shared:

Shoppers prefer paper

Close to 70% percent of shoppers from a recent Nielsen survey say they look at printed paper material either mailed to the home (67%) or in newspapers (69%) at least once per week in their quest for sales and promotions.

The only digital tactic that matches printed paper’s weekly reach is email (67%). Far fewer people are looking to sales and product information from digital methods like social media sites (45%) or from smart or mobile phones (39%).  Nielsen states that while consumers prefer print, the weekly usage conversion rates from digital are strong.

Shoppers Want Print and Digital In the Future

Nearly 90% of consumers say they want their print advertising in the future, more than 70% want email and traditional websites, and about one-third are interested in social and smartphone advertising applications.

Source:  NielsenWire, Browse All About It! The Evolution of the Circular, July 5, 2011.

Pittsburgh Printer Moves to 100% Wind Energy

PITTSBURGH, PA – Broudy Printing Inc., an environmentally friendly printing and graphic communications company serving the Pittsburgh area, has entered an agreement with Community Energy to purchase wind energy and ‘green up’ 100% of its conventional electricity consumption with this clean, renewable energy.

Purchased as Renewable Energy Certificates (RECs), the wind energy is certified by the Center for Resource Solutions’ Green-e renewable energy certification program. These RECs indirectly offset 355,000 pounds of carbon dioxide emissions from conventional electricity production processes that use nonrenewable fuel sources. The environmental benefit compares to not driving 387,511 miles in an automobile (139 drives between Los Angeles and New York), or planting 48 acres of trees.

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Save 3% on your postage before August 31st, 2011

April 29, 2011adminArchived News

Basically any quantity of mailings that meet the normal USPS bulk mailing requirements and include a QR code will qualify for a 3% postage discount.

The code must be marketing and advertising related and be for the product or service being promoted in the mailing. First class, standard class and non-profit mail can qualify.

Offer valid for all mailings before August 31st, 2011.

Broudy implements Solvent Recycling system

PITTSBURGH, PA – Broudy Printing Inc., an environmentally friendly printing and graphic communications company serving the Pittsburgh area, has taken another step towards protecting the environment.  Broudy has added a Solvent Recycling system to recycled all of the solvents used in the Printing process. Broudy implemented the Resolv-r 2® Solvent Recycler 90DIGIT from NexGen Enviro Systems.

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Broudy achieves GRACoL® 7 (G7) Certification

October 13, 2010adminCertification News

Broudy Printing is proud to announce our qualification as a G7™ Master Printer! The G7™ practice is a proof- to- print process developed by IDEAlliance, an established industry organization that works to develop, educate and validate advanced specifications, ISO 12647 print, standards and best practices in publishing and information technology.

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New USPS Booklet Sealing Requirements

September 8, 2009adminMailing News

On September 8th, new U.S. Postal Service regulations will take effect creating a new Booklet class of self-mailers. The regulations include new specifications for booklet size, paper weight and sealing options for machinable, automation letter-size booklets.

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About Broudy Printing Inc.

For 50 years, Pittsburgh-based, Broudy Printing, has been a one-stop shop for printing, mailing, direct mail, marketing collateral, variable data printing and more.

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